ikigai

Ikigai (pronounced ick-ee-guy) is a Japanese concept that means ‘a reason for being’. It’s what you’re here on Earth for; the source of value in your life and the reason you get up in the morning. More explicitly, it’s the convergence of four primary elements in your life – your passion, vocation, mission, and profession.

Here at In Praise of Shadows, our Ikigai is wine. But it’s more than that. It’s wine with heart and without ego; with warmth and without hierarchy; with encouragement, kindness, and acceptance of what is and what will be. We know nature is the provider and we are just the caretaker of the journey from earth to glass. Our role is just to make sure that what ends up in your glass is delicious!